April 28th, 2009

With a clear, vested interest in staying in over going out it seems a prime time to release new broadcast product innovation.  From June, Sky is planning on adding long ads to its on-demand service, this time via the green button – thus stealing away people from sites such as IMDB.  Setanta is planning a move to online with Setanta-i, meaning that its keen sprots subscribers need only pay £2.99 to use the service online.  Watch this space…

Source: Marketing Week