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	<title>Greenshoots &#187; Selfridges</title>
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		<title>Pudding makes us all happier</title>
		<link>http://www.greenshootsblog.com/pudding-makes-us-all-happier/</link>
		<comments>http://www.greenshootsblog.com/pudding-makes-us-all-happier/#comments</comments>
		<pubDate>Sun, 05 Apr 2009 19:26:29 +0000</pubDate>
		<dc:creator>Dan Thwaites</dc:creator>
				<category><![CDATA[Company News]]></category>
		<category><![CDATA[Consumer Trends]]></category>
		<category><![CDATA[Reasons To Be Cheerful]]></category>
		<category><![CDATA[M&S]]></category>
		<category><![CDATA[pies]]></category>
		<category><![CDATA[pudding]]></category>
		<category><![CDATA[Selfridges]]></category>

		<guid isPermaLink="false">http://www.greenshootsblog.com/?p=339</guid>
		<description><![CDATA[After a week off from work, and a healthy (?) number of culinary treats, it was refreshing to read an article in today&#8217;s Sunday Times that celebrated both the happiness to be had from a good pud, and the resulting positive business impact. We hear the food &#38; restaurants director of Selfridges proclaim that &#8220;indulging in [...]]]></description>
			<content:encoded><![CDATA[<div class="wp-caption alignleft" style="width: 195px"><img title="Pudding - Sunday Times" src="http://www.timesonline.co.uk/multimedia/archive/00513/PUdding_385x185_513111q.jpg" alt="Mmmmmmm....." width="185" height="295" /><p class="wp-caption-text">Mmmmmmm.....</p></div>
<p>After a week off from work, and a healthy (?) number of culinary treats, it was refreshing to read an <a href="http://www.timesonline.co.uk/tol/life_and_style/food_and_drink/article6008804.ece" target="_blank">article </a>in today&#8217;s Sunday Times that celebrated both the happiness to be had from a good pud, and the resulting positive business impact.</p>
<p>We hear the food &amp; restaurants director of Selfridges proclaim that &#8220;indulging in food can play a great role in making people feel happier about life&#8221; as well as April Preston, the head of product development at M&amp;S confirming the rise in popularity of the pie.</p>
<p>And on the business side we&#8217;re seeing custard sales up by &#8220;almost 20%&#8221; and by a staggering 140% at the aforementioned M&amp;S.</p>
<p>Proof that pudding is good for you AND the economy &#8211; so tuck in!</p>
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