Calmer horizons?

Blueskies recruitment, this week released the results of a poll, suggesting that expectations for marketing agencies are looking up. Although by their own admission the poll was only intended as a snapshot, rather than a rigorous study, it does seem to echo (at least in the anecdotal experience of this writer) a cautiously improving optimism amongst agencies compared to the beginning of the year.

They found that some 47% were feeling more positive against the 44% who were feeling less positive than they were at the start of 2009. 

There are two reasons this cheers us up. Firstly – and there’s an interest to be declared here – for those who work in agencies, it’s just plain good to hear. More altruistically, it can herald a wave of increased marketing activity, many of the results of which will have a positive impact upon businesses, and then confidence generally.

Blue skies ahead all around? Signs of hope, at least.