February 25th, 2009

Confectionery firm Cadbury posted a 30% rise in annual profits after its key brands of Dairy Milk, Trident and Halls saw strong growth, reports the Press Association this morning.

They report a rather tasty set of results all around:

Dairy Milk global sales up by 11%, Halls cough sweets up by 9% and Trident chewing gum stretching to another 11%. And although the business was predicting some impact from the current climate, they were still expecting at least 4% growth in revenues.

Other highlights were the relaunch of the Wispa bar, which kicked off with sales of some 1.2m bars in the first week alone and a new range of Diary Milk bars (including Cranberry & Granola for the more healthy minded and Apricot Crumble for the more pudding minded).

And the EMEA division is reporting underlying profits of 13% more.

All leading to a 2% rise in shares today. Sweet.