Pudding makes us all happier

April 5th, 2009

Mmmmmmm.....

Mmmmmmm.....

After a week off from work, and a healthy (?) number of culinary treats, it was refreshing to read an article in today’s Sunday Times that celebrated both the happiness to be had from a good pud, and the resulting positive business impact.

We hear the food & restaurants director of Selfridges proclaim that “indulging in food can play a great role in making people feel happier about life” as well as April Preston, the head of product development at M&S confirming the rise in popularity of the pie.

And on the business side we’re seeing custard sales up by “almost 20%” and by a staggering 140% at the aforementioned M&S.

Proof that pudding is good for you AND the economy – so tuck in!

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