February 6th, 2009

In the current doom and gloom, it seems visual communications that lighten the mood are the way forward. We love the current ‘comparethemeerkat’ campaign by VCCP for comparethemarket.com- it’s a refreshing approach to what has become a very predictable sector and message. The fun and interactive campaign has created a really positive reaction, and could suggest a trend towards ‘feelgood communications’. Plus, anything that reminds of Borat is a winner.

http://www.brandrepublic.com/Campaign/News/871144/Wealthy-meerkat-comparethemarketcom-ad-campaign/