Customer publishing promises growth

February 5th, 2009

Customer publishing is an area that promises considerable growth despite the recession. According to reports, the industry will grow 15% by 2013. The growth in this sector demonstrates how a focus on customer retention and an ability to demonstrate effectiveness can yield positive results. There has been a recent influx of new clients to the industry, including House of Fraser and the Co-operative Group.

Source: Brand Republic 28/1/2009

http://www.brandrepublic.com/Discipline/DirectMarketing/News/876732/Customer-publishing-grow-15-2013/

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