Yahoo advertising goes mobile
April 2nd, 2009
Yahoo are set to launch a new mobile homepage to include a variety of opportunities for advertisers looking to align themselves with current news stories or consumer blogs. This could be through banner adverts as well as linking to relevant news articles. What is new about the yahoo mobile homepage is that it will give the user the ability to personalize it by adding bookmarks and RSS feeds. Yahoo mobile will also align itself with several social networking sites which will allow users to access these sites, whilst also giving them access to their own email, address books and instant messaging. It will be interesting to see the value advertisers place on the mobile accessibilty of social networking sites as well as mobile internet access as a whole.
Author: Stephen O’Flaherty
Source: Brand Republic
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- Posted in Innovation
Ever on the search for new ways to spend money that stretches a little further in the experience sense, I had the pleasure of happening upon a new bar venture in West 12. Much to no one’s surprise at all the opening of the Westfield shopping complex has had a huge impact on local business. One of the hardest hit areas of business was local retail such as the shops located in West 12. However, let it not be said that unused space in London stays that for long. The Bush Theatre has utilised the space for double purpose. Kitted out with disused props from old productions, both a production in the form of Stovepipe and a bar called Unit 19 (so called for the actual space it occupies) have taken the space and well and truly made it their own. Located at West 12, The Broadway, Shepherds Bush W12 it would seem to tie in with the recession trend of merging specialties and it will be interesting to see how this one works out…
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