Google has launched its first major campaign in the UK to push its business applications.

October 20th, 2009

“The outdoor and press activity breaks today (19 October) and will run for one month.The campaign uses the strapline “Gone Google” and is being run by the search engine’s Google Enterprise division.” It is promoting services such as Google Mail, Google Docs, Google Earth and Google Maps as well as its digital security services.
The “Gone Google” line refers to the businesses that are already using the firm’s services.The ads aim to highlight the reliability and quality of Google’s products and use lines such as “Day 9: Email inbox is full. Grrr!!! Go Google?”

The campaign is Google’s first major above-the-line UK push. The search engine has previously run smaller campaigns in trade magazines and websites and joint initiatives such as the 2006 campaign with British Airways that showcased Google Earth.
Source – http://www.marketingweek.co.uk/3005634.article#&nl=BN&ln=19100905

Google is capitalising on the growing popularity of smartphones, allowing mobile publishers to serve richer ads.

October 6th, 2009

google_adsense_logoThe search engine company announced on its official blog that it would launch a new feature for AdSense mobile publishers allowing them to take advantage of the high-end mobile phone browsing experience.
Advertisers will now be able to run bigger, more dynamic Google ads to users of high-end smartphones equipped with HTML-capable browsers.

Barcode scanner iPhone app hits the virtual shelves

October 1st, 2009

Barcode scanning app

RedLaser - barcode scanning app

The latest version of the iPhone (the 3G S) is the first iPhone that’s ever got my interest. Previous versions seem to have missed some essential features present in the HTC range of smart-phones – copy and paste being one of my personal favourites. The new iPhone now has many of the features the range should have had from day one. The most publicised one of these being it’s new camera which allows the iPhone 3G S to capture video and take macro (close up) shots. It’s this macro feature which has provided the impetus for developers to create a new barcode scanning app called RedLaser.

RedLaser uses the macro photography and autofocus features available on the 3G S to take a detailed pic of a barcode and then use Google Product Search and Amazon shopping to give the user product details and RRP.

RLLogoReviews so far are looking very promising, and for about £1.19 you can get the full version for yourself. All I need now is the new iPhone to try it out for myself, although I’m still not sure I want to join the Apple-side.

Read more on RedLaser.com

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